August 14, 2019 – BrightFarms, the #1 brand of locally grown packaged salads, announced the appointment of Steve Platt as Chief Executive Officer. Platt is a veteran consumer packaged goods executive with experience growing brands and leading top category performers. Platt was most recently the CEO of Icelandic Provisions. During his time there, he grew Icelandic Provisions to more than 6,500 retail stores and helped it become one of the fastest-growing brands in dairy yogurt. Prior to that, Platt was an Executive at Danone, where he led brands such as Dannon, Oikos, Danimals, and YoCruch as well.
Paul Lightfoot, the company’s founder, will continue as the company’s President. Both Platt and Lightfoot will be members of the Board of Directors.