January 8, 2020 – TRUE Sports, a leader in the golf, hockey, lacrosse and baseball equipment businesses, today announced the appointment of Chris Considine as President and Chief Executive Officer effective immediately.
Considine is a veteran sporting goods executive. He rose through the ranks at Wilson Sporting Goods to become President and CEO, a position he held for nine years. He began his career with the company as an entry level sales associate and also served as President and General Manager of the Team Sports Division where he led the division to record profitability, spearheaded new product development, entered into key brand sponsorships and established marketing relationships with all-star athletes. Prior to joining TRUE Sports, Considine founded Onward Advisory, a management consulting firm focused on helping sports companies improve their business performance.